Looking for a deep plum purple hair dye with genuine warmth and richness? Manic Panic Plum Passion is a luscious, alluring shade that sits in its own unique space. Darker than Purple Haze, warmer than Violet Night, and more plum than either. If you want a purple that feels indulgent rather than cool or bright, this is it.

Plum Passion vs Purple Haze - what's the difference?
Purple Haze is brighter and more violet. Plum Passion is deeper, warmer, and richer - closer to a true plum colour with red-purple tones rather than blue-purple. If you want vivid purple, go Purple Haze. If you want something darker and more sophisticated, Plum Passion is the one.

Does Plum Passion work on dark hair?
On bleached or pre-lightened hair, Plum Passion delivers its most vibrant deep plum results. On unbleached dark brown hair it adds a warm purple-plum tint and reddish-purple depth that's subtle but genuinely beautiful in the right light. It won't dramatically transform black hair without bleaching first, but it's one of the better Manic Panic shades for adding warmth to naturally dark hair.

Is Plum Passion discontinued?
No - Plum Passion is very much still available, and we have it in stock and ready to dispatch.

• Rich, warm deep plum purple hair dye
• Darker than Purple Haze, warmer than Violet Night
• Vivid results on bleached hair, warm plum tones on dark hair
• Vegan and cruelty-free - no animal products, never tested on animals
• 118ml classic cream formula
• Long-lasting, conditioning formula
• Trusted by alternative hair enthusiasts since 1977

Application & Results:
For the most vibrant plum purple results, apply to bleached or pre-lightened hair. For warm purple tones on brown hair, apply directly to dry unbleached hair and leave on as long as possible for maximum colour deposit. Always perform a patch test before use.

Vegan & Cruelty-Free:
Manic Panic has been a pioneer in ethical hair colour since 1977. Plum Passion contains no animal products and has never been tested on animals.

Important: For hygiene reasons this product cannot be returned except in the case of a manufacturing fault. Customers outside the UK please note that hair dye products can attract additional customs costs in some countries - we don't recommend purchasing if you're outside the United Kingdom.